Know what drives value, long before you sell
Plain-English guides for MedSpa owners on multiples, exits, team structure, patient reactivation and compliant marketing.
What EBITDA Multiple Is a MedSpa Actually Worth?
Valuation comes down to two numbers, your adjusted EBITDA and a multiple. Here is what moves each one, and how to read any multiple you see quoted.
Read the guideHow to Calculate Your MedSpa's Adjusted EBITDA
Buyers don't price your tax return. They price normalized earnings. Here is how to estimate adjusted EBITDA, and which add-backs tend to get challenged.
Selling Your MedSpaBusiness Broker vs. Off-Market Sale: What You Actually Trade Off
Skipping a broker can save a fee, but a broker can also create competition between buyers. Here is how to weigh the two routes honestly.
Selling Your MedSpaCash at Close vs. Rollover Equity: How to Read a PE Offer
A headline price is rarely all cash on day one. Here is how rollover equity works, why buyers ask for it, and what to check before you agree.
Team & Owner DependencyThe Owner-Injector Problem: Making Your Clinic Less Dependent on You
If patients come for you, a buyer sees risk. Here is a practical way to reduce owner production without losing the patients you've built.
Post-Weight-Loss TreatmentsHow to Build a Post-Weight-Loss Restoration Protocol Responsibly
Patients are asking about volume loss and loose skin after weight loss. Here is what the evidence says, and how to build a provider-led offer around it.
Patient ReactivationHow to Estimate the Value of Your Past-Patient Database
Your booking system holds patients who already know you. Here is simple math to size the opportunity, using your own numbers rather than ours.
Marketing ComplianceSMS, HIPAA and Ad Rules: A Checklist for MedSpa Marketing
Three sets of rules affect MedSpa campaigns. Here is what to check on text consent, patient data and Meta ad policies before you launch.